Design. Visualize. Produce. How CloudLab’s packQ Automates POS Display Creation Online

The Power of Presentation

In retail, the Point-of-Sale display is a silent salesman. It shapes brand perception, attracts attention, and converts browsers into buyers.

But behind every cardboard stand or countertop display lies a complex design and engineering process—combining marketing creativity, structural integrity, and print precision.

Traditionally, developing POS displays required multiple teams, costly prototypes, and weeks of manual iteration.

With CloudLab’s packQ, this process is entirely reimagined.
POS displays can now be designed, visualized, personalized, and produced directly online—within a single digital workflow that connects marketing, design, and production seamlessly.

CloudLab’s solution bridges two worlds: the artistry of retail marketing and the automation of industrial packaging.

CloudLab – The Pioneer of Digital Packaging Workflows

CloudLab, headquartered in Germany, is a global leader in Web-to-Print and Web-to-Pack solutions.
Its products—printQ and packQ—set the standard for digital packaging automation, used by printers, converters, and brands worldwide.

The company’s philosophy:

“We turn complexity into simplicity—through automation, integration, and precision.”

For POS displays, CloudLab’s expertise is especially impactful.
By combining structural CAD logic, 3D rendering, and real-time pricing into one web-based platform, packQ empowers customers to create premium retail displays faster, safer, and smarter.

What Are POS Displays?

POS (Point-of-Sale) displays are temporary or semi-permanent cardboard constructions designed to promote products directly at retail locations.

They come in many forms:

• Floor stands – freestanding display units for high-traffic zones
• Counter displays – compact units near checkout counters
• Dump bins / trays – open containers for bulk or promotional goods
• Tiered shelves / risers – multi-level product arrangements
• Hanging or wall displays – for limited retail space

These displays are often made from corrugated or solid board and printed with brand imagery. Their effectiveness depends on both structural design and visual impact.

With packQ, CloudLab digitizes every step—from creative concept to production-ready dieline—inside the browser.

The packQ POS Workflow – From Concept to Checkout

Step 1 – Template Selection

Users access the Template Gallery, where over 50 POS display templates—from simple counter trays to complex multi-tier stands—are available.
Each template is pre-engineered for stability, assembly, and print alignment.

Step 2 – Parameter Configuration

Dimensions, shelves, and product load capacities can be adjusted dynamically.
packQ recalculates panel proportions, fold angles, and locking mechanisms automatically.

Step 3 – Design and Visualization

The 3D Packaging Designer displays a real-time, photorealistic model of the display.
Users can upload artwork, apply materials, or simulate finishes such as gloss or matte lamination.

Step 4 – Preflight and Pricing

The Dynamic Preflight Check validates resolution, bleed, and color space, while the Dynamic Pricing Engine recalculates costs instantly based on substrate, size, and print volume.

Step 5 – Production Export

Once approved, packQ generates all required files:

• Flattened dieline (PDF/DXF)
• 3D model (GLB/OBJ) for AR or rendering
• Print-ready PDF with finishing layers

The result is a complete POS package ready for production—without manual CAD intervention.

The CloudLab Difference – Bridging Design and Production

While many configurators visualize products, CloudLab’s packQ engineers them.
Every POS template is built on true parametric geometry—ensuring that designs aren’t just visually appealing but structurally viable.

Accuracy by Design

Each display follows physical production rules:

• Correct locking and folding mechanisms
• Load-bearing calculations for trays and shelves
• Tolerances for die-cutting and gluing

CloudLab’s Dual Expertise

CloudLab’s team blends software engineers with packaging specialists.
They understand the technical side (folding, creasing, flute direction) and the creative side (visual appeal, shelf presence).

This fusion ensures that every digital model translates perfectly into real-world packaging.

Built on Industry Standards

packQ’s POS library is fully compatible with FEFCO and ECMA structural standards.
These act as the foundation for reliable dieline generation and machine compatibility.

Because packQ templates are parametric, adjusting height or shelf depth never breaks the structure—it simply re-calculates according to standard geometry rules.

The result: 100 % production-ready dielines for digital, offset, or large-format printing.

Creative Freedom Meets Production Control

Visual Creativity

Designers can use packQ’s integrated tools to apply:

• Brand colors, logos, or imagery
• Finishing effects (foil, varnish, embossing)
• Structural variations (number of tiers, tray width, base type)

Technical Safeguards

packQ continuously validates dimensions, glue tabs, and load capacities.
This ensures that creative ideas remain manufacturable.

CloudLab calls this balance “guided creativity”—freedom within production-safe boundaries.

Benefits by Audience

For Printers & Converters

• Handle complex display requests automatically
• Offer retail displays as a digital service
• Reduce prepress work and eliminate CAD bottlenecks
• Increase job volume and client satisfaction

For Brand Owners & Agencies

• Design and preview displays in minutes
• Approve 3D mock-ups online—no physical samples required
• Ensure brand consistency across regions
• Integrate campaigns with personalization or QR tracking

For Retailers & Marketers

• Launch promotions faster
• Visualize how displays will appear in-store
• Optimize space usage and product arrangement

CloudLab’s packQ turns POS creation into an agile marketing tool.

Sustainability and Smart Logistics

Sustainability is no longer optional in retail packaging.
packQ supports eco-friendly goals through:

• Optimized material layouts (less waste)
• Lightweight structural options for efficient transport
• Digital proofing to eliminate physical samples
• On-demand production reducing overstock

By automating dimension control and sheet utilization, CloudLab helps brands achieve sustainability through precision.

Real-World Examples

Beverage Promotion Display

A drink brand launches a summer campaign.
Using packQ, the marketing team selects a three-tier floor stand, uploads campaign graphics, and personalizes QR codes for each region.
Within minutes, they preview and approve the design in 3D.

Cosmetic Counter Display

A cosmetics retailer creates counter-top displays for seasonal launches.
packQ’s templates ensure consistent brand layout, while the Dynamic Pricing Engine calculates exact cost per unit.

Retail Chain Roll-Out

A multinational brand deploys hundreds of displays across stores worldwide.
With packQ, the headquarters controls master templates, and local branches customize language and product visuals.
CloudLab’s system guarantees that every variant remains structurally identical and print-ready.

Technical Insights

• Parametric CAD core – recalculates folds and angles automatically
• WebGL 3D engine – delivers high-fidelity rendering directly in the browser
• PDF/VT output – supports variable data for individualized displays
• REST API architecture – integrates with ERP, MIS, and e-commerce platforms
• Cloud-native infrastructure – scales globally for enterprise clients

CloudLab continuously refines these components, ensuring packQ stays future-ready for both printers and global brands.

CloudLab’s Human Factor

Behind every algorithm in packQ is a multidisciplinary team—packaging engineers, prepress experts, developers, and designers—working together to make technology intuitive.

Their collective expertise ensures that every POS template reflects real-world production knowledge: load testing, folding logic, machine compatibility.

CloudLab’s culture blends precision with creativity—a hallmark of German engineering with global reach.

The Future of POS Displays in packQ

CloudLab’s R&D roadmap introduces exciting innovations:

• AI-assisted display optimization: Suggests ideal size and shape based on product dimensions.
• Augmented reality visualization: Place the display virtually in retail environments for approval.
• Smart analytics: Measure engagement through scannable codes and integrate with marketing dashboards.
• Sustainability metrics: Automatically calculate material efficiency and CO₂ footprint.

These developments reinforce CloudLab’s position as the driving force behind intelligent packaging workflows.

Key Takeaways

• packQ by CloudLab digitizes every step of POS display creation—from template selection to production output.
• Pre-built, parameterized templates guarantee stability and manufacturing accuracy.
• Real-time 3D previews, dynamic pricing, and automated preflight eliminate guesswork.
• Integration with VDP, AI Designer Suite, and ECMA/FEFCO libraries creates a unified Web-to-Pack ecosystem.
• CloudLab continuously expands its POS library, setting new benchmarks for digital retail packaging.

CloudLab’s packQ: Where Retail Meets Automation

In the fast-paced world of retail, presentation equals performance.
Point-of-Sale displays have the power to capture hearts—and CloudLab’s packQ gives brands and printers the power to create them effortlessly.

By fusing engineering precision, automation, and 3D visualization, packQ turns POS display design into a streamlined, browser-based experience.

For marketing teams, it means creative control.
For converters, it means efficiency.
For retailers, it means impact.

CloudLab’s packQ transforms cardboard displays into digital experiences—redefining how brands stand out at the point of sale.